Okay, I've watched it. I have to say that having watched it I'm not necessarily sure I agree with the expert that MAGA is a cult, esp when listening to his story about the Moonies in the 70's. I see MAGA as something that more resembles what was discussed in the video about food prices. I see corporate companies and billionaires using money to gain influence and control over people's habits, in this case voting habits. They do this by throwing money at things like algorhythms, at bots on social media, by always reinforcing that the person is right and everyone else in wrong. Divisive politics.
To this degree, I agree with the comments made in the longer video about keeping a reality check on who your friends are. Some random on the internet who happens to share an interest, but who will turn on you the minute you lose interest in whatever it is, is not your friend, is not looking out for you. We're all imperfect and true friends and family will accept your imperfections regardless - it gets worrying when people shun their friends and family simply because they don't agree with some of their beliefs.
In the comments of the video there's a comment by someone who states that Trump leads with hate, and is hateful to all, crude and crass. I guess it's difficult for those of us who are anti-Trump, to see the appeal in someone so hate-fuelled, so openly in bed with worldwide dictators, and to that extent I do see cult-like behaviour from his die-hard followers. I dunno, it's complicated. I do think doomscrolling has played a massive part, I do think bots and algorhythms have played a massive part and I definitely think money plays the biggest part. Ultimately though, I think/hope the people of America will reject Trump again. He's just too dangerous an animal with not enough of a cult following to gain a majority (I hope).